- Your website is your shop window, it should be well designed and aesthetically pleasing, this is your time to shine!
- Don't forget first impressions count.
- Showcase your products and services clearly with good quality visuals and information is a must.
- Demonstrate your abilities by displaying regularly updated testimonials proving that other people think you’re great too.
- Your brand identity and the website says everything about you.
Ensure your website is engaging on all levels. Be jargon free – Although you may work in the sector and know the terms, to the average person, this can mean nothing if you’re talking in techno-speak or gobbledygook.
To keep things simple webs online have three basic website options:
Option 1 Standard - An online brochure;
Option 2 Standard Plus - An online brochure with payment facility;
Option 3 Premium - A full online internet shop (known as e-shop)
Your website is a virtual storefront. It represents you and it represents your products and services. It speaks for you and if it has been put together right – it sells for you.
Below the options are explained in more detail.
Option 3 (Premium) - Your Online Brochure with Full Online Shopping Facility
This option might suit a business who really only want an 'Internet-Shop' where products are bought automatically online with little or no intended personal interaction with the customers; these can be very sophisticated and require constant product updating.
Note: The look and feel of this web site option may be very similar to Options 1 and 2 but the variation in set up and monthly cost is mainly due to the number of pages required for the products that need to be uploaded for an online shop as well as the increased functionaility required to enable online trade to take place.
Option 2 (Standard Plus) - Your Online Brochure with Online Payment Facility
A more sophisticated web site with the option to take payments online - this might suit a business where a certain amount of interaction with the customer is required but it can also work as a simple form of internet shop (i.e. e-shop) or booking facility too.
Note: The look and feel of this web site option may be very similar to Option 1 but the variation in set up and monthly cost is mainly due to the number of pages required for the products that need to be uploaded for an online shop as well as the differences in functionality required to enable online trade to take place.
Option 1 (Standard) - Your Online Brochure
A website that provides you with a presence on the Internet and which effectively replaces the printed brochures that have been used over many years by most businesses.
Websites are a really useful tool provided that they are kept up to date and relevant and should provide people with useful information about what your business does and who you are.
Websites can be updated with new pictures, text and information about news and events regularly which means they are far more useful to a business than a brochure which can easily become out of date as soon as it is printed.