Social Media

Why do I need social media?

Social media has become very important for small businesses but many business owners find it very hard work to keep a consistent schedule of posts or simply have no idea what to post. This can cause resentment of social media. But this is an absolute sin! Here are some reasons why you need social media and how social media can be used to boost business.

  • It raises brand awareness.
  • Daily posts mean you’ll be seen more.

  • It legistimises your business and provides authority
  • Potential customers often weigh up brands based on their social media presence.

  • A lack of posts gives the impression your business is defunct. Daily posts will reassure them. ​

  • It connects you with your customers
  • Curated content allows customers to interact. ​

  • It keeps you competitive
  • Your competitors might already be active on social media. It is essential to match them or do better.

  • ​In the long run, it will help drive sales

A quality content-led social media strategy takes time but the longer your business is active on social media, the more it will help business. 

Tips for social media presence....

  • ​​Unique content specific to your business and interesting to your followers

  • ​A content strategy designed to boost social engagement

  • A strong content mix of articles, images, and videos

  • Weekly promotion of your business’ products or services